How it works

12 weeks, and about ten hours of your time.

Here is the whole process, including the parts most studios leave out of the pitch.

What the twelve weeks look like

Your ten hours, itemised

45 minutes — the first call
1 hour — reading and approving the scope
3 hours — two rounds of design feedback
3 hours — sending us content you have already made
1 hour — reviewing the store listing before we submit
1 hour — the launch announcement

If we need materially more than this from you, we have scoped the project wrong and that is our problem to fix, not yours to absorb.

What we need from you, and when

Before week 1: your logo files if you have them, your Apple and Google account details (created in your name — we will walk you through it on a call), and a bank account for payouts.

By week 4: the actual content. Videos, recipes, question banks, lesson notes — whatever your app is made of. This is the single most common reason a build slips, so we will chase you about it.

What happens if we miss a date

We tell you the week we know, not the week it becomes obvious. If the delay is ours, the monthly fee does not start until you are live. If it is because content did not arrive, we will have said so in writing several times before it mattered.

Day 1

The call

45 minutes, free, no deck. We ask what your audience keeps asking you for, roughly how many of them there are, and what you would want the app to do on day one. You leave with a written idea of what to build whether or not you hire us.

You do: 45 minutes.
Within 5 days

The plan and the number

A written scope: every screen, every feature, what is in and what is explicitly out. A fixed price. A launch date. If you want something added later we will quote it separately rather than quietly absorbing it and running late.

You do: read it, ask questions.
Weeks 1–3

Design you can tap

Not a PDF of screenshots. A clickable prototype on your own phone, with your name, your colours and your content in it. This is where changes are cheap, so this is where we want your opinions.

You do: two rounds of feedback.
Weeks 4–9

Build

iOS and Android built together, not one after the other. Every Friday you get a working build on your phone. Nothing is a surprise at the end because you have been using it for six weeks.

You do: send us your content.
Weeks 10–12

Store submission and launch

We write both listings, take the screenshots, fill in the data-safety and privacy forms, and submit. If a reviewer rejects it we write the appeal and resubmit. This window is three weeks long precisely because rejections are normal.

You do: one announcement reel.
Ongoing

We run it

Servers, monitoring, crash fixes, the annual iOS and Android upgrades, payment provider changes, and the user support inbox. You get one dashboard showing subscribers and money, and a WhatsApp thread with a human.

You do: keep posting.

The part nobody explains

Store submission, honestly

Rejections are normal

Especially the first one. Usually it is a missing privacy detail, a login the reviewer could not get past, or a subscription screen that does not spell out the terms clearly enough.

They are included

We write the appeal, fix the issue and resubmit. It is not an extra line on an invoice. The three-week launch window exists because of this.

Review takes days, not hours

Apple usually comes back within a day or two, Google can be slower and occasionally much slower. Nobody can speed this up, and anyone claiming they can is guessing.